With a process to research, test and optimize your site’s performance, Tanuki Interactive can help your pages rank highly on search engines to drive traffic, the most affordable way to acquire customers.
We take a user-centric approach to search engine optimization so we start each optimization process by researching what words and phrases real humans are using when they search for organizations or products like yours. We can look at both the existing traffic to a site, and general trends online to discover the most popular keywords. This helps to focus our efforts on the most important keywords for the kind of customers or web visitors that you need to attract.
In addition to search traffic, we also undertake a competitive review to understand how your business, products and services may relate to other companies in the industry.
To optimize your site, we make sure that each page uses the appropriate keyword combinations in page titles, meta descriptions and page headers so that it ranks highly for the specific information that page imparts. This makes it more likely that not only will a visitor arrive at your site, but that they arrive on the most relevant landing page to their search.
There are many factors that can contribute to search engine success, and others that can undermine your efforts. One of the most important is that search engines will tend to rank a site or page more prominently if it loads quickly and works correctly on both desktop computers and mobile devices. Our website optimization services are an important component of any search engine optimization effort.
While a one-time review to improve your site’s performance on search engines can continue bringing in traffic and customers for months or years after initial implementation, as with many parts of online marketing, we feel that success depends on continued tracking, analysis and improvement over time.
- Keyword research
- Google Analytics and Google Search Console
- XML Sitemaps
- HTML Microdata and RDFa
- Page Speed Insights
- Website and image optimization
- SEO tracking
David Fry has been providing search engine optimization services as part of larger web projects for more than two decades and continues to stay abreast of the current best practices as search engines change their methods to rank and display search results.